Seafood Producers Cooperative video
The Seafood Producers Cooperative knew they had a communications problem. They sell a value-added mix of wild Alaskan seafood products -- salmon, halibut and black cod -- all caught with hook and line in a sustainable environmentally friendly manner. But even some fish wholesalers, much less consumers know the difference between SPC's fish and the inferior net-caught products on the market. The solution was to let the real experts, the owner/fishermen tell the story, lending a human face to the company while bringing valuable information to the marketplace.
The capstone piece of this effort was a five minute multimedia story using video and stills.