AT&T U-Verse Image Library
Mercury Advertising and Joe Slade White Productions were teaming up to help AT&T tell the story of long term research and human effort that has gone into the development of AT&T's extensive broadband network and services. They realized that the best way to bring authenticity to the stories would be through photojournalism so they brought in Tatoosh Media founder Dan Lamont, whose reputation as a photojournalist in the highest echelons goes back decades.
Mercury Advertising's Creative Director Matt Dresdner tells the story.
. Portfolio design by Neon Sky.